Getting Personal

Language Is a Sign of Our Spiritual Nature

Part of my job is to think up titles and subtitles for articles. I enjoy the challenge, but it does take time. A good title conveys the essence of the work in a relatively brief phrase; it's even better if it has multiple resonances that complement the theme—perhaps a double meaning.

Titling or naming is a uniquely human habit that never ends. We name our children with great care. We see names and titles everywhere. Cars, shoes, restaurants, hamburger variations, paint and nail polish colors, clothing lines, television shows, and so on are given names to evoke certain feelings or to create associations in the mind, like strength, luxury, or sexiness, for example.

 

is the executive editor of Salvo and Touchstone magazines.

This article originally appeared in Salvo, Issue #36, Spring 2016 Copyright © 2020 Salvo | www.salvomag.com https://salvomag.com/article/salvo36/getting-personal

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