Advertising from A to Z

The Dark Side of Madison Avenue

Unless your team is in contention, you probably watch the Super Bowl for the commercials—to see what sort of clever plays on words or humorous images emerge from Madison Avenue when money is no obstacle. But cleverness aside (my personal favorites are the Mac versus PC ads), there aren’t a whole lot of positives emanating from the advertising industry, whose primary aim is to make you feel so good about yourself—or, more typically, so bad—that you will buy products and services that you don’t really need with cash you don’t really have. With that in mind, take this trip with me through the dark side of the advertising world: everything you ever wanted to know about the...

 
This article originally appeared in Salvo, Issue #3, Summer 2007 Copyright © 2020 Salvo | www.salvomag.com https://salvomag.com/article/salvo3/advertising-from-a-to-z

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