Fit for a Zombie

Evolutionary Brand Marketing for Your Survival

Wouldn't modern life be less complicated if we could all just morph into brands, in a world so largely branded anyway? Urban environments confront us with a landscape our forebears never knew: logos appear on almost everything we see. The supermarket sells us its meticulously designed logo along with the sack of carefully branded potatoes. Not two generations ago, people grew their own potatoes. The potato had no logo, and charged nothing for its bounty.

Curiously, the classic 1972 pop protest song, "Signs, Signs, Everywhere a Sign" (written by a Canadian dismayed by the Route 66 sign assault) tells only part of the story. The lyrically condemned signs pointed to "rules...


is a Canadian journalist, author, and blogger. She blogs at Blazing Cat Fur, Evolution News & Views, MercatorNet, Salvo, and Uncommon Descent.

This article originally appeared in Salvo, Issue #16, Spring 2011 Copyright © 2020 Salvo |


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