X-Men: Days of Future Past, directed by Bryan Singer, as of this writing, surpassed its franchise predecessors and grossed over $500 million, which is not far behind 2012’s blockbuster, Avengers, directed by Joss Whedon. Avengers grossed over $600 million. As long as comic book movies keep winning in the box office, Hollywood is happy to indulge. Indeed, Avengers 2: Age of Ultron is set to come out in theaters in May 2015, and X-Men: Apocalypse will come out sometime in 2016. What is it about comic book movies that have such mass appeal?
1) The Obvious: Over-the-top fight-scenes using high-tech graphics all done by super-fit people in tight-fitting outfits (or in the case of Mystique, no outfit)
More than mere eye-candy, there is something to the visual component of all of the recent comic book movies. Comics have always been about visual as well as verbal communication, but now the visual is accomplished with striking effects. Consider the high-budget fight scene guaranteed to appear in every comic book movie. The viewer not only sees or reads about the fight, but is able to experience it through the use of camera angles, lighting, and choreography. <Minor Spoiler Alert> For example, in X-Men: Days of Future Past, the scenes in which the future mutants are fighting the sentinels intentionally uses lighting and backdrop to convey despair, while the fight scene between the past mutants and the sentinels, is well-lit and hopeful.
2) The Just: The good guys beat up on the bad guys
Human beings have an innate desire to see justice done. The protagonist(s) winning over the antagonist(s) satisfies some deep yearning for cosmic justice. One major theme in comic books is good versus evil. Stan Lee originally wrote Tony Stark (Ironman) to be an unlikable protagonist in the comic books. But, the appeal of the Ironman movies, particularly the first movie, is his redemption and subsequent fight against evil to make things right.
3) The Alien: Mutants are weird, but not too weird
One literary device that writers often employ is the “alien” or the “savage”. This character is an outsider to the world as we know it that causes us to look beyond ourselves. It introduces the other. One classic example is the noble savage in Huxley’s Brave New World. He serves to question the infrastructure of the world that all of the other characters find completely normal, and in questioning the fictional world, he is questioning those similar elements in our world. Marvel’s mutants are not aliens, but serve the same purpose of representing the other. A theme in several of the X-Men movies is prejudice and dehumanization.
4) The Myth: Superheroes as modern-day gods
It is no secret that there are many parallels between comic book heroes and pagan gods, the writers even going so far as to borrow gods, such as Thor and Loki. Comic book heroes are inhumanly powerful, but with human flaws, making them both relatable and god-like. And, like pagan gods, they can be intimate with humans (Wolverine, The Wolverine), they can hate humans (Magneto), and they can have compassion on humanity (Professor X).
Comic book movies appeal to a mass audience because they touch on timeless elements, including, but not limited to its visual appeal. It’s the old story retold in modern trappings.
See “X-Men Ethics Class” from Salvo 18