(targeting customers of the more familiar bodice-ripper and cherry-chomp brands)
Brain science helps fill the hole left by the atrophy of theology and philosophy
A core finding of this work is that we are not primarily the products of our conscious thinking. The conscious mind gives us one way of making sense of our environment. But the unconscious mind gives us other, more supple ways. The cognitive revolution of the past thirty years provides a different perspective on our lives, one that emphasizes the relative importance of emotion over pure reason, social connections over individual choice, moral intuition over abstract logic, perceptiveness over I.Q. It allows us to tell a different sort of success story, an inner story to go along with the conventional surface one.
Yes. There is a name for that: fascism
Fascism, at heart, is a belief that surrendering to an emotion engendered by an idea can bring about an earthly utopia. In politics, the idea is usually appears as a messianic leader, but in current psychology, anyone with some neuroscience training can generate these visions using machines, drugs, or narratives that get published as research on human subjects.
And it is always very difficult, at best, to explain to people that, on Earth, utopia is the trade name for hell.
Anyway, Brooks unintentionally outlines the problem better than any detractor could by retailing this loathsome love story: