Do Our Fake Ads Need to Be . . . . Faker?


A reader commented:

This is great. If you put this up at at a college it wouldn’t be a fake ad. In fact someone at a college might be pleased with this. The smart people at a college wouldn’t be so smart as to pick up on the satire. In fact someone should test it out.

The next issue of Salvo is in the development stage right now and new fake ads will need to be made. Any comments on how we can improve them would be helpful. You can browse most of our past fake ads here.

5 thoughts on “Do Our Fake Ads Need to Be . . . . Faker?

  1. At the risk of seeming like a humorless curmudgeon, I’m not a big fan of satire; sarcasm even less.
    My dad used to say, ‘it’s a fine line between satire and reality’. IOW, yesterday’s satire becomes the model for today’s reality. Maybe it’s a subset of a very curious phenomenon known as predictive programming.
    Be cunning as serpents, innocent as lambs. I’m sure wit can be employed to skewer evil memes; I’m just too witless to do it myself.

  2. Same guy here who first commented, the one about the college campus. I also put up the right to choose ad at the church I work at, (the one with a fork in the road sign). I had a fellow employee come to me and said some pro-choice people must of came in and secretly put them up. Because I don’t get a long with this person very well I didn’t have the heart to inform her of ignorance in fear of it only hindering our relationship. At any rate, she thought it was legit.
    I personally think that you shouldn’t change them because what the ads lend themselves to is a opportunity to discuss, correct, and teach from them. I was just caught off guard and maybe that is because I understand the context from where they come from. If they are too fake people will dismiss it. If they look real then people will be more prone to understand why and how they were duped. It’s like having to teach kids what is real from what is virtual or what one of those blind taste tests. At best in a very small font in a obscure place you could write: “this is a fake ad.” This way we can say did you pay attention to all the details?

  3. Thanks for your comments and support Paul! We were thinking about making a few of these ads poster sized, and if we do I’ll make sure to send you one. Usually we take the issues directly from the articles in Salvo and then build a fake ad from that starting point. However, we are always open to suggestions and ideas. And thanks to popular culture, there will ALWAYS be material to work with.

  4. Actually I think your fake ads could do to be less fake if you’re going for the barely distinguishable angle. They’re not too hard to pick out, or at the very least, if they were to be presented as legit they’d make one very suspicious.
    Take this one that’s up there now – lots of things about this will put a politically aware person on alert; things like “Brought to you by SEICUSS and public education”, this screams “Yeah, damn pinkos and harebrained special-interest groups“, or the usage of the words “restrinctions” and “how-to’s” drips with disdain (“Phht, typically ass-backwards“), and the reference to children coupled with the typical cartoon (“Ugh, so immoral“). These are all political dog whistles and anyone with a lick of political consciousness in them knows what responses these are meant to elicit.
    If you wanted to genuinely catch somebody with their pants down I’d say get rid of the dog whistles but still try to make a presentation that seems absurd even there’s there’s nothing obviously terrible about it.
    One of the best ways to use this form of satire is simply to force somebody to eat their own words, and this is more like the right’s approximation of what the nasty left hypothetically would say (which there’s nothing wrong with, but I think the issue here is whether these ads are fake enough to fake somebody out, when they just appeal more to the right than the left because they rely so heavily on the dog whistles).

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