Don’t Label Me “Unlabeled”

From The Times Online:

Children who front Richard Dawkins’ atheist ads are evangelicals

. . .

The two children chosen to front Richard Dawkins’s latest assault on God could not look more free of the misery he associates with religious baggage. With the slogan “Please don’t label me. Let me grow up and choose for myself”, the youngsters with broad grins seem to be the perfect advertisement for the new atheism being promoted by Professor Dawkins and the British Humanist Association.

Except that they are about as far from atheism as it is possible to be. The Times can reveal that Charlotte, 8, and Ollie, 7, are from one of the country’s most devout Christian families.

Their father, Brad Mason, is something of a celebrity within evangelical circles as the drummer for the popular Christian musician Noel Richards. Now a web designer and photographer, Mr Mason has been supplementing his income for years by providing photographs to agencies who sell them on to newspapers and advertising campaigns.

He said: “It is quite funny, because obviously they were searching for images of children that looked happy and free. They happened to choose children who are Christian. It is ironic. The humanists obviously did not know the background of these children.”

. . .

Now, I’m not posting this because I think it is some sort of win for the evangelicals or anything. Putting photos of your kids up on a stock photo site doesn’t seem like a great idea. There is no telling where they will end up. However, I do think that it is pretty hilarious how this played out.

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